What are the best keyword research tools?

When it comes to optimizing your website and getting the most out of your search engine optimization efforts, keyword research is essential. Knowing how to accurately target the right keywords can make all the difference when it comes to driving traffic and conversions to your website.

Thankfully, there are a number of excellent keyword research tools on the market that can help you find the right keywords for your website. Below is an overview of some of the best keyword research tools for 2020:

1. SEMrush: This comprehensive SEO tool should be at the top of any digital marketing agency's list when it comes to performing keyword research. It helps you quickly identify which keywords will get you the most bang for your buck in terms of increasing organic traffic and improving rankings in search engines. You also have access to detailed reports that show you which websites are currently ranking for targeted keywords so you can craft better strategies for targeting them more effectively.

2. KeywordTool.io: If budget is an issue, Keywordtool.io is another great option for finding high-quality, high-traffic keywords without breaking the bank. You'll still get some great insight into a vast range of terms related to your niche, plus detailed information regarding average monthly searches and competition levels across major search engines such as Google and Bing.

3. Ahrefs Keywords Explorer: Ahrefs provides some truly in-depth analysis when it comes to identifying and optimizing your SEO strategy using accurate data from its own massive index — making this tool ideal for those intent on making their SEO efforts a success. You get access to comprehensive search volume data that takes into account previous year's performance as well as an overview of related SERP statements for more detailed insights into keyword trends over time.

4. Google Trends: The ultimate free resource from Google — Google Trends — is another fantastic tool that gives you unparalleled insights into emerging trends, allowing you to stay ahead of potential market fluctuations; particularly with seasonal trends such as back-to-school or holiday shopping periods coming up soon! Even more importantly, you can compare different terms against one another so you can decide which keywords are most effective given a specific audience or cultural theme at any given time in order to maximize results from your SEO efforts .